(About) — Yunlei Shen · Seattle, WA
Fig. 01 — Joshua Tree, golden hour
I'm a product designer with craft expertise in interaction and visual design, and a habit of building the things I design. I've worked across startups, a creative agency, and an in-house automotive design team, most often as the first or only designer in the room — defining the problem, shipping the product, and building the system that outlives it. I'm drawn to zero-to-one work, to turning manual, tangled processes into flows that feel obvious, and to prototyping early enough that real users shape the product before engineering starts. Currently founding product designer at Veteran Benefits Guide in Seattle.
(Practice)
Product strategy · design systems · 0 → 1 → scale
(Method)
Mixed-methods research · AI-assisted prototyping · metrics that move
(With)
Cross-functional teams · stakeholders · workflow is the product
(The path so far)
2023 — now
Product Designer II · Veteran Benefits Guide, Seattle
First in-house designer; UX across B2C, internal tools & enterprise
2022 — 23
Product Designer · Anonymous Agent, Seattle
Cross-platform nano-influencer marketplace, zero to 900+ users
2022
UX Design Intern · Young & Hungry Creative, San Francisco
Nonprofit donation flows, +12.2% donor conversion
2021
UX Design Co-op · General Motors, San Francisco
Immersive storytelling for GM’s 2039 vision
Education
M.A. Interaction & UI/UX Design · Academy of Art University
San Francisco, CA
B.F.A. Digital Arts · Zhejiang University of Technology
Hangzhou, China
(Me, as myself)
(On the road) — ×19
(Baking) — ×7
(Coffee, always) — ×4
(My dog, Chewie) — ×5
(Growing roses, lately) — ×5